Frequently asked question

Book Marketing and Book Sales

Do book review copies sometimes end up for sale on Amazon?

Good firms like ours take precautions to discourage review copies from being resold on Amazon. First, we carefully select where we send review copies. Second, we stamp each book with Review Only; Not for Sale to discourage reselling. However, some media contacts, book reviewers as well as readers who have purchased a book do resell online. It happens to most books, especially ones written by famous authors.

I’d like to get my books into bookstores. Can Global Book Marketing Help?

Distributors are the ones to get you onto the shelves of bookstores. Our job is to get valuable media coverage for authors and books. However, if required we can connect you to relevant people who will be able to get it done for you. If you already have a distributor, make sure they are aware you have a publicity campaign (if you do), as it often can make your book more appealing for their distribution efforts.

How many books will I sell as a result of a book marketing campaign?

There is not a reliable way to predict book sales. With variables out of anyone’s control, such as media reaction to a book and author performance on interviews, predicting book or e-book sales is not precise. However, reputable marketing firms like ours only take on books that they believe, based on experience, have good potential for media coverage, which is the key to sparking book sales.

You'll also need an ISBN for each format of your book if you'd like to make your book available for distribution. We can get your ISBN as you set up a title with us.

Components of Book Marketing Campaigns

If I need consulting rather than a full campaign, can Global Book Marketing help?

Yes! We offer consulting services for authors at various stages of the publishing process. It can include support in developing a pre- and post-publication plan for the long haul, team brainstorming for book titles and cover designs, advice on website content, Amazon optimization, assistance with Goodreads and other book support services, and many other areas where authors may need help.

I am interested in securing speaking engagements—does Global Book Marketing help with this?

Global Book Marketing directly pitches for, arranges, speaking events for our clients. However, we also position authors as speakers in press release bio sections, which often helps. We ask authors to share associations and organizations to target. We then reach out to their media arms —magazines, newsletters, blogs, podcasts — and lead with offering the author as an expert for commentary. It has helped many of our clients to become expert speakers.

Do book promotion campaigns always include book signings?

No. Most of our book promotion campaigns don’t include book signings. We typically recommend signings when they can be part of a more significant event. When authors have events they set up on their own, we often pitch media in the area of the event to secure coverage in advance of the signing or event.

n. We can get your ISBN as you set up a title with us.

Can you get me interviewed on the Today Show or other major national shows?

The Today Show and other morning and daytime talk/news shows are inundated with hundreds, sometimes thousands, of publicist pitches and books every day. However, the fact is we’ve placed both self-published and traditional authors on these shows numerous times. It’s never easy to get an author on a national TV show, but if your book is a good fit for a major show, we will make every effort to interest its producers. Big things happen for our authors every day.

National, major media coverage is all I want. Can your firm do that?

In most cases, only focusing on national media is not a wise idea. We always pursue top media for authors, but it’s essential to take advantage of all opportunities in a book publicity campaign. Producers and editors at national outlets are always on the lookout for interesting books and authors covered first by local and regional media. Often, small market radio, TV, or newspaper coverage sparks book sales and makes more good things happen.

Does Global Book Marketing offer social media services?

Yes, we do. We have a variety of campaign options for social media. One important part of social media is rebroadcasting the results of publicity campaigns. We encourage authors to populate their social media and websites with publicity placements. They are effective social media content and extend the reach of favorable coverage of your book. The implied endorsement from media coverage impresses potential readers and book buyers.

How do you pitch media?

Publicists create customized media lists to match the topic of a book, and then reach out to both established contacts and others. At Global, we personalize most pitches, so contacts know they weren’t targeted as part of mass distribution. Pitches are typically sent via email; our database lists each contact’s preferred method (i.e., email vs. regular mail). A few people even prefer receiving phone calls after they have been mailed a copy of the book.

How many media outlets are contacted during a book marketing campaign?

The number of media to be contacted during a campaign depends on the type of book. For a niche book, the outreach may be specialized; but, for books with a more general appeal, good book promoters contact a long list of media. In an excellent book marketing campaign, it’s not necessarily the quantity of media contacted, but the quality.

How Does Global Book Marketing Work?

What is your geographic reach for media pitching?

We can reach any media outlet in the world. We conduct international outreach for many clients. Also, we have Senior Publicists and Business Development Associates located in Toronto, Canada, and in London, and we have excellent relationships with their media. In most comprehensive publicity campaigns, we include global media along with their U.S. counterparts.

Other book marketing agencies I hired never even showed me press releases they wrote about my book, do you?

We share everything with our authors as they are an integral part of our campaign. Any information about the author that is marketed for the audience will be first sent to the author.

I’ve heard that Global is a “big company” and that I might be a small fish in a big pond, as opposed to other agencies or sole-person operations. Is this true?

In the niche field of book marketing, we are larger than most firms; however, we still consider ourselves a small company on verge of growth. Every client has a dedicated book publicist and a team for support. Our size is a significant advantage, as opposed to smaller firms, because we have multiple layers of backup. We pride ourselves on providing the absolute highest level of personalized client service, and no client ever receives anything less than our best effort.

Does your team conduct e-book only marketing campaigns?

Yes, we implement e-book only campaigns and have developed specialized techniques for e-book marketing. We also routinely work with authors who have both print and e-book versions of their books.

Do you promote controversial books?

Typically, yes. The controversy is often helpful to publicity. It sparks debate, makes for exciting interviews, and can help a book stand out from the crowd. However, we do not promote books that contain hateful messages, encourage violence, etc.

Does Global Book Marketing conduct international book publicity and e-book marketing campaigns?

Yes, we have an international reach and can pitch any language media anywhere in the world.

My book is self-published. Is that a problem?

Absolutely not. We have more experience promoting self-published books than any other agency in the publishing industry. Global Book Marketing have been able to secure a full article about a self-published book in the New York Times. We were one of the first book publicity agencies to work with e-book, only self-published books, and e-book publishers. Several years ago, we pitched and secured a front-page, above-the-fold New York Times article, which many people credit with dramatically changing how the publishing industry, and the general public, viewed self-published books.

Have you ever conducted a book marketing campaign for a book like mine?

Each book is unique and so is it's target audience. With thousands of book marketing and e-book publicity campaigns under our belt, chances are, yes, we may have but we still opt to plan and design a campaign specifically for your book.

How much experience does Global Book Marketing have promoting books and authors?

Since 2017, we’ve conducted book marketing and e-book promotion campaigns for more than 1,500 titles. We are one of the most experienced agencies that focus entirely on book publicity.

Am I guaranteed a specific level of media coverage from your efforts?

We have guaranteed packages of radio interviews, etc. But in general, publicity efforts for books or other products are not entirely predictable. We do offer this guarantee: we only accept books with a reasonable chance for securing meaningful media coverage. At Global, we live and thrive on our reputation, and we want our clients to be pleased and successful.

The Author’s Role in Book Publicity Campaigns

Do I have to provide you with copies of my book for a campaign?

Yes, we need a supply of books to provide media contacts that express interest. The amount depends on the length of the campaign and can range from 25 to 75. If you have ARC’s (Advance Review Copies) before the release date and we are promoting your book before release, we will need copies of these as well.

What needs to be in place for me to begin a book or e-book marketing campaign with Global Book Marketing?

If your book is published and available for purchase, you’re ready to begin! If we are working with Advance Review Copies (ARCs) or galleys, we can start several months before a book is available for purchase so we can target long lead time media (i.e., monthly magazines) and trade publications.

When your campaign is ready to kick-off, we will need copies of your book—between 50 and 150 depending on the campaign—a signed agreement, payment, and a completed author questionnaire.

Is it necessary for me to travel during my book publicity or e-book marketing campaign?

Not usually. The vast majority of radio interviews can be conducted from the comfort of your office or home, and editors of magazines and newspapers will either e-mail you questions or set up a time to speak. The only travel required is for television interviews – nationally, regionally, and locally. National TV interviews can often be completed remotely via satellite from a network or cable affiliate near your location.

When my campaign is over, what happens?

When your campaign ends, and you choose not to extend your agreement, we provide you with all the contact information for media who expressed interest in you or your book. It enables you to conduct your own follow up with these important contacts. Also, if a media representative contacts us about you after your campaign is over, we will forward it to you. Many other book marketing agencies don’t do this for authors who aren’t current clients, but global does and always will.

Is it necessary to meet with my publicist in person?

No, it isn’t necessary to meet your publicist in person; however platforms such as Skype often make it possible to build a rapport with your publicist without ever leaving your home or office. We work with authors from around the world.

How much time will I need to devote to my campaign?

Generally speaking, aside from taking part in the media opportunities we secure, your book publicity campaign does not require much of your time. We do ask many authors, depending on the book, to write bylined articles for pitches to media. In larger campaigns, we handle virtually everything — from media requests, and sending out books, to creating press materials and scheduling interviews. It’s also important to keep in mind that we can and will work around your availability when scheduling media opportunities.

How much is an author involved in publicity strategy?

Generally speaking, aside from taking part in the media opportunities we secure, your book publicity campaign does not require much of your time. We do ask many authors, depending on the book, to write bylined articles for pitches to media. In larger campaigns, we handle virtually everything — from media requests, and sending out books, to creating press materials and scheduling interviews. It’s also important to keep in mind that we can and will work around your availability when scheduling media opportunities.

The Costs of Professional Book Marketing

Are there any hidden charges in your service packages?

No! Our agreements are straightforward and clear. The only expense not covered by a publicity retainer or flat-fee is the cost of mailing books. For shipping and mailing expenses, we charge an amount upfront and draw on it for sending books to media. At the end of a campaign, any remaining balance is returned to the client.

What is the minimum cost to get my book promoted?

Costs vary depending on the type of book promotion you’re after. At Global, we have monthly retainers as well as flat-fee publicity services. We also offer consulting services that can be structured to meet virtually any budget. We do not provide services that are paid based on a percentage of book sales or other commissions.

Why shouldn’t I just pay for ads to get the word out about my book; why do I need publicity?

When you earn book publicity — let’s say a big article in a major magazine and its website — your book appears more credible because it’s vetted and promoted by a trusted and influential media outlet. Anyone can buy an ad in a magazine, but getting an editor to write a story about you gives the book more credibility. Many people consider media coverage more valuable than book advertising in sparking sales and gaining new readers.

How do Global Book Marketing costs compare to other book marketing firms?

The best way to make a comparison is to talk to several firms. However, it can difficult to have an apples-to-apples comparison. It’s because each agency offers different services, packages, and specific deliverables. At Global, we have services at various levels that allow us to help authors at nearly any budget level, however limited it may be.

Why should I consider a retainer-based campaign when there are firms that charge only when media coverage is secured?

Pay-per-placement (PPP) can be an option to consider, and there are reputable firms that offer it. However, make sure you know what you will pay for specific placements, and what is regarded as a placement.” For example, if you’re paying for coverage in print outlets, if your name and book are mentioned once as a small part of a large article, rather than a feature story or review about your book, do you pay the same amount? Also, if you have a successful PPP campaign, you may end up paying more than you would for a retainer service that produces the same results.

What is it Like Working with a Book Publicist?

How much time will my publicist work each week on my book marketing campaign?

It varies week by week. One week a publicist may spend many hours researching angles, media lists, personally pitching, and assessing what is working best. The next week might be fielding requests and questions from the media. There’s no set number of hours required to implement a book marketing campaign effectively; it is a fluid, evolving, and flexible process that requires ongoing creativity.

Is there a set number of authors/campaigns a publicist handles?

No, there isn’t. The number of campaigns a publicist can effectively implement varies because some book marketing programs are more complex and multi-layered, while others focus on specific media segments.

How will I know what my publicist is doing?

Global's authors receive weekly written updates describing the work that was completed during the week, what media responded, and plans for the next week. Also, during the campaign, authors hear from publicists regularly to schedule interviews, calls, etc. Publicists and authors need to be in frequent contact.

Do Globals publicists have personal media contacts?

At Global, we try to match every client with a publicist who possesses skillsets that align with the book and author’s goals. To help maintain an orderly workflow and balance among projects, we assign publicists to projects only after an author or publisher has signed an agreement with us.

Will there only be one person involved with a publicity campaign, or does my publicist have support?

One of the advantages of hiring a firm such as Global is that there are multiple layers of backup should your primary publicist be away from work for any reason. With one or two-person publicity shops, any absence can create problems with a campaign. At Global, each book has a dedicated team, including a Publicist (sometimes two publicists share a campaign) who handles day-to-day campaign elements, a Publicity Team Manager, and ultimately our Vice President of Publicity. As a result, our campaigns continue seamlessly on any given day.

Lets Discuss


If you have any query or want to share your idea with us, feel free to get in touch with our expert team of writers. Give us a call or drop us an email, our customer care will connect you directly with the dedicated writer and ensure to keep you fully catered. We promise to stand on your unique expectations and to provide you with the quality services you want. Let's build a progressive future for your book and garner attention to enhance your online reach and visibility at double the pace.

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What makes Global Book Marketing stand apart?

So whether it is an autobiography, a self-help book, a business publication, or a work of fiction, we have got you covered!